Digital Marketing Specialist

Company: GHS Federal Credit Union
Location: Binghamton
Posted on: February 14, 2026

Job Description:

Job Description Job Description Description: Digital Marketing Specialist Department: Marketing Reports to: AVP of Marketing Classification: Non-exempt, Full-Time, In-Person Effective January 2026 Overview: The Digital Marketing Specialist at GHS Federal Credit Union will play a pivotal role in expanding our reach across digital channels and ensuring our brand connects with members where they consume media. This position is responsible for managing Google Ads campaigns, optimizing digital tracking and analytics tools, maintaining email marketing systems, and supporting paid social and streaming TV advertising. The ideal candidate has strong analytical skills, hands-on technical experience, and a creative approach to digital campaign strategy. This individual will help guide marketing initiatives that strengthen brand awareness, drive membership growth, and support our mission of empowering members to achieve financial wellness. Requirements: Essential Functions and Responsibilities: Digital Advertising & Campaign Management •Develop, implement, and optimize Google Ads campaigns, including Search, Display/Discovery, and YouTube, to support organizational goals and product promotions. •Manage audience targeting, keyword strategies, bidding optimization, and performance reporting. •Produce long-form YouTube video advertising placements and measure performance across brand-awareness and conversion-based objectives. •Oversee paid social campaigns on Meta, Pinterest, YouTube, and other emerging platforms as appropriate. •Manage advertising on streaming TV/OTT platforms by preparing creative assets, requesting audience estimates, and monitoring performance metrics. Digital Infrastructure, Tracking & Analytics •Maintain and update Google Tag Manager containers to ensure accurate event tracking and conversion measurement across GHS FCU web properties. •Monitor, audit, and optimize Google Search Console to maintain site health, index coverage, and search visibility. •Collaborate with internal departments and external vendors on website tracking, landing pages, and digital experience improvements. •Produce regular performance reports outlining KPIs, trends, audience insights, and recommendations for future strategy. Email Marketing & CRM Support •Maintain and update Constant Contact campaigns, templates, and segmented audience lists. •Schedule and track email performance metrics, including open rate, click-through rate, deliverability, and conversions. •Assist in building automated email workflows that enhance the member experience and support product adoption. Marketing Strategy & Creative Support •Support the AVP of Marketing in developing campaign strategies, timelines, and cross-channel marketing plans. •Assist in the creation and refinement of digital assets for ads, landing pages, emails, social media, and internal communications. •Stays current on digital marketing trends, compliance changes, and industry best practices to keep GHS FCU competitive and innovative. General Responsibilities •Regular and reliable attendance is required. Length of workday may be unpredictable and may include overtime. Must have flexibility for occasional evening or weekend events tied to marketing initiatives or community engagements. •Maintain knowledge of GHS FCU’s product offerings, field of membership, and marketing compliance requirements. •Other duties as assigned. Education and Experience: •Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred. An equivalent combination of education and experience may be considered. •2 years of experience in digital marketing, paid advertising, analytics, or a related role. Financial industry experience is a plus. •Hands-on proficiency with: oGoogle Ads (Search, Display/Discovery, YouTube) oGoogle Tag Manager oGoogle Search Console oGoogle Analytics (GA4) oConstant Contact or comparable email marketing platform oMeta, Pinterest, and YouTube advertising •Strong analytical and reporting skills, with the ability to translate data into actionable insights. •Excellent written and verbal communication skills. •Experience with creative tools like Canva and/or Adobe Suite required

Keywords: GHS Federal Credit Union, Binghamton , Digital Marketing Specialist, PR / Public Relations , Binghamton, New York