The Marketing and Sales Operations Specialist
Company: Modern Marketing & Commerce, Inc.
Posted on: October 3, 2021
Marketing & Sales Operations Specialist acts as the subject matter
expert regarding how applications are working together to deliver
and manage the customer journey across interaction
Marketing & Sales Operations Specialist will participate in the
journey design, ultimately being responsible for the final
execution design. The Marketing & Sales Operations Specialist will
be responsible to translate program strategy to execution and build
and execute marketing campaigns, through the MMC marketing
platform. This position is where strategy and design go live to our
customers, and it is crucial for this person to understand
Marketing Technology and pay close attention to detail.
in the design of customer journeys to gather requirements to build
of the Business Objectives and goals of the program
of targeting requirements
of outbound and inbound marketing channels making up the customer
journey (including but not limited to email, direct mail, phone,
text, programmatic ads, social, etc.)
strategy design into an actionable executed campaign
with Virtual Sales Team to build outbound call campaigns for sales
with Creative Director to execute required channel
data structure to correctly build target audiences
and build campaigns using the various features within the Campaign
Engine to effectively build campaign/journey
Build dynamic content blocks using known data points for use on
emails and websites
Build data capture webforms integrated with master
Build next-action trigger campaigns where appropriate
email content from creative creation to marketing platform and
ensuring correct data points and dynamic content will be presented
to the customer upon delivery
for managing your accounts for daily review of platform
overall quality control
in administrating, managing and quality checking the applications
used in marketing communications, including but not limited
developed tools for contact management and lead
opportunities to scale and automate overall processes
standards, best practices and capabilities related to data required
to execute on marketing programs, to cross-functional teams,
including Analytics, Creative, Account Mgt, Project Management and
and documents required tasks needed to complete the setup and
execution of a customer journey, as part of a larger project
and understand Compliance Regulations across channels and helps to
reinforce regulations across team members
and keeps the confidentiality of all customers, clients, and
company information in accordance with the confidentiality
agreement signed at the commencement of the engagement with
be required to perform other job duties as requested, directed, or
& SKILLS REQUIRED
about tried and proven methods in marketing strategies and
experience with the setup of campaigns and journeys across various
channels Marketing Technology Platforms (RedPoint experience a
As a team member, the ability and desire to work cooperatively with
others on a team; as a team leader, interest, skill, and success in
getting groups to learn to work together cooperatively.
Building Collaborative Relationships:
The ability to develop, maintain, and strengthen partnerships with
others inside or outside of the organization who can provide
information, assistance, and support.
Excellent oral and written communication skills, paying extremely
close attention to detail. Must be able to communicate with various
Must be able to multi-task and work on various priority work items
with a certain level of self-managing to meet required
Diagnostic Information Gathering:
Identify the information needed to clarify a situation, seeking
that information from appropriate sources, and using skillful
questioning to draw out the information, when others are reluctant
to disclose it.
Approaching a problem using a logical, systematic, sequential
Depth of knowledge and skill in a technical area.
Identifying what needs to be done and doing it before being asked
to or required by the situation.
Demonstrated concern for satisfying one’s external and/or internal
The ability to keep functioning effectively when under pressure
and/or experiencing rapidly changing or uncertain conditions, and
to maintain self-control in the face of hostility or
Marketing / Technical or Business Degree or equivalent education
Five years of marketing or sales operations experience using
various technology platforms.
in these a plus, but not required:
CSS or SQL experience
The Marketing & Sales Operations Specialist can be based in a
remote or office environment.
physical demands described here are representative of those that
must be met by an employee to successfully perform the essential
functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
performing the duties of this job the employee is frequently
required to use hands to finger, handle, or feel and talk or hear.
The vision requirements include: close vision and distance
a virtual workforce that allows you to build your career from
anywhere and will challenge you to take on new opportunities. MMC
provides our employees with competitive compensation and benefits.
We encourage wellness-first throughout the workday,
a streamed workout session, getting outside, or even spending time
with your kids and family as they navigate our virtual world. We
know not every?day
will be easy, but we ensure if you work hard for us, we will work
hard for you.?
Keywords: Modern Marketing & Commerce, Inc., Binghamton , The Marketing and Sales Operations Specialist, Other , Binghamton, New York
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