The Marketing and Sales Operations Specialist

Company: Modern Marketing & Commerce, Inc.
Location: Binghamton
Posted on: October 3, 2021

Job Description:

The Marketing & Sales Operations Specialist acts as the subject matter expert regarding how applications are working together to deliver and manage the customer journey across interaction touchpoints.

The Marketing & Sales Operations Specialist will participate in the journey design, ultimately being responsible for the final execution design. The Marketing & Sales Operations Specialist will be responsible to translate program strategy to execution and build and execute marketing campaigns, through the MMC marketing platform. This position is where strategy and design go live to our customers, and it is crucial for this person to understand Marketing Technology and pay close attention to detail.

TYPICAL ACTIVITIES

• Participates in the design of customer journeys to gather requirements to build campaign including:
  • Understanding of the Business Objectives and goals of the program
  • Understanding of targeting requirements
  • Identification of outbound and inbound marketing channels making up the customer journey (including but not limited to email, direct mail, phone, text, programmatic ads, social, etc.)
• Translate strategy design into an actionable executed campaign
  • Work with Virtual Sales Team to build outbound call campaigns for sales team
  • Work with Creative Director to execute required channel content
  • Understand data structure to correctly build target audiences
  • Understand and build campaigns using the various features within the Campaign Engine to effectively build campaign/journey
  • Build dynamic content blocks using known data points for use on emails and websites
  • Build data capture webforms integrated with master database
  • Build next-action trigger campaigns where appropriate
• Translate email content from creative creation to marketing platform and ensuring correct data points and dynamic content will be presented to the customer upon delivery
• Responsible for managing your accounts for daily review of platform integrationsand overall quality control
• Experience in administrating, managing and quality checking the applications used in marketing communications, including but not limited to:
  • RedPoint Interaction
  • Stripo & Acoustic
  • WIX
  • Five9
  • ScheduleOnce
  • Salesforce Sales Cloud
  • Internal developed tools for contact management and lead distribution
• Recognizes opportunities to scale and automate overall processes
• Communicates standards, best practices and capabilities related to data required to execute on marketing programs, to cross-functional teams, including Analytics, Creative, Account Mgt, Project Management and Operations
• Identifies and documents required tasks needed to complete the setup and execution of a customer journey, as part of a larger project plan
• Learns and understand Compliance Regulations across channels and helps to reinforce regulations across team members
• Maintains and keeps the confidentiality of all customers, clients, and company information in accordance with the confidentiality agreement signed at the commencement of the engagement with MMC.
• Will be required to perform other job duties as requested, directed, or assigned.

EXPERIENCE & SKILLS REQUIRED

• Knowledgeable about tried and proven methods in marketing strategies and tactics
• Brings experience with the setup of campaigns and journeys across various channels Marketing Technology Platforms (RedPoint experience a plus)

KEY COMPETENCIES:

• Fostering Teamwork: As a team member, the ability and desire to work cooperatively with others on a team; as a team leader, interest, skill, and success in getting groups to learn to work together cooperatively.
• Building Collaborative Relationships: The ability to develop, maintain, and strengthen partnerships with others inside or outside of the organization who can provide information, assistance, and support.
• Communication: Excellent oral and written communication skills, paying extremely close attention to detail. Must be able to communicate with various roles.
• Time Management: Must be able to multi-task and work on various priority work items with a certain level of self-managing to meet required deadlines.
• Diagnostic Information Gathering: Identify the information needed to clarify a situation, seeking that information from appropriate sources, and using skillful questioning to draw out the information, when others are reluctant to disclose it.
• Analytical Thinking: Approaching a problem using a logical, systematic, sequential approach.
• Technical Expertise: Depth of knowledge and skill in a technical area.
• Initiative: Identifying what needs to be done and doing it before being asked to or required by the situation.
• Customer Orientation: Demonstrated concern for satisfying one’s external and/or internal customers.
• Adaptability: The ability to keep functioning effectively when under pressure and/or experiencing rapidly changing or uncertain conditions, and to maintain self-control in the face of hostility or provocation.

EDUCATION REQUIREMENTS:

Four-year Marketing / Technical or Business Degree or equivalent education plus experience.

Two – Five years of marketing or sales operations experience using various technology platforms.  

Experience in these a plus, but not required:

• RedPoint Interaction
• HubSpot
• MailChimp
• Constant Contact
• Marketo
• Salesforce
• HTML, CSS or SQL experience

JOB SPECIFICATIONS:

The Marketing & Sales Operations Specialist can be based in a remote or office environment.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is frequently required to use hands to finger, handle, or feel and talk or hear. The vision requirements include: close vision and distance vision.

The Team:? 

MMC is a virtual workforce that allows you to build your career from anywhere and will challenge you to take on new opportunities. MMC provides our employees with competitive compensation and benefits. We encourage wellness-first throughout the workday, whether?it is?attending a streamed workout session, getting outside, or even spending time with your kids and family as they navigate our virtual world. We know not every?day will be easy, but we ensure if you work hard for us, we will work hard for you.? 

Keywords: Modern Marketing & Commerce, Inc., Binghamton , The Marketing and Sales Operations Specialist, Other , Binghamton, New York