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Web Content Manager

Company: Cornell University
Location: Ithaca
Posted on: July 8, 2024

Job Description:

Web Content Manager


Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission. Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication). Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.About Student and Campus Life and Communications at CornellStudent and Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual, academic and personal evolution. Our division comprises leading student affairs experts who support our campus on pressing student life matters including health, wellness, community engagement, social justice, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life. We provide support and services to roughly 25,000 undergraduate, graduate, and professional students on multiple campuses in the U.S. and abroad.Student and Campus Life's Communication and Marketing team oversees the division's strategic communication and marketing plans to raise visibility and awareness of SCL activities, programs, and resources for diverse audiences including students (current and prospective), faculty, staff, families, alumni and local community members. While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

Position Description

Reporting to the Creative Content Manager, the Web Content Manager directly manages and develops the content on our highly-visible, high-impact divisional websites, from initial content conception through publication, tracking, and maintenance. This individual will work closely with our Communications Leads in messaging and marketing strategy, in order to vitally contributes to our division's multi-channel marketing and communications campaigns through creating informative and exciting web experiences that greatly enhance our presence and reputation. Through working closely with multiple stakeholders inside and outside the team, this position will create new and/or reimagined web experiences that support student engagement and development, alumni engagement, fundraising, thought leadership, and brand reputation goals for the division and its units while also connecting to communications, marketing and storytelling efforts on other platforms. This role will also maintain the templates and tools for content updaters outside our team to ensure consistency in our standards.

The ideal candidate is easily able to navigate and shift between researching and writing content based on message or marketing goals, identifying visual and multimedia possibilities, and building pages in our Drupal 10 CMS that present users with compelling stories and clear information. Through effective prioritization and sound judgement this role will ensure accuracy, efficiency and attention to detail while balancing diplomacy, empathy and confidence in high-volume, sensitive and/or confidential situations. They have a command of contemporary web content and content strategy approaches, web accessibility standards, vivid intellectual and creative curiosity, enthusiasm for collaborative work, and an understanding of how to maintain and create websites that center the user experience and needs while delivering on established business goals and KPIs.

Using effective communication, and marketing concepts, tools, and techniques, an effective CCM will be proactive, personable, service-oriented and enthusiastic allowing for the development of excellent collaborative working relationships with faculty, students and staff. Through demonstrated project management skills, the CCM will be able to manage multiple projects simultaneously, prioritize effectively, adapt to new priorities, meet competing deadlines and spot opportunities as they arise. Utilizing a superior command of writing and editing as well as a vivid intellectual and creative curiosity, this role will remain flexible with a strong attention to detail in order to write quickly, clearly and effectively. While collaboration is critical, the ability to balance independent work and use sound judgement in decision making is also important when identifying new opportunities for executing content strategies within their portfolio.

This 1 year term, benefits eligible, appointment. Extensions beyond that, including promotive opportunities into a non-term role, depend on anticipated business needs and work performance.

Required Qualifications:

Bachelor's degree, preferably in communication, writing, marketing, web design, public relations, journalism, or a similar field and at least 3 years of related experience or an equivalent combination of education and experience.
Fluency with principles of writing for web user friendliness, SEO, and conversions or other audience actions.
Enthusiasm for crafting web experiences that bring a brand to life and compel audiences to keep engaging.
Fluency in the use of Drupal or a comparable CMS tool.
Experience building websites and web pages from wireframes and experience maps.
Understanding of how tags, categories, SEO keywords, and other metadata are used to maximize reach and relevance of content.
Familiarity with web accessibility standards for written and visual content and application of styles.
Exposure to the use of data analytics and user testing to guide decision making and revisions.
Familiarity with the workings of content syndication (e.g., article or event feeds, centrally published bios or profiles, multimedia, etc.).
Proven experience working productively with specialists in other communications fields, especially design, social media, analytics, marketing, photography, and video.
Commitment to effectively work and interact respectfully to foster a diverse and inclusive environment.
Understanding of and appreciation for topics, issues, and culture in contemporary higher education.

Preferred Qualifications:

Previous experience developing web content for higher education, especially student recruitment or alumni relations & fundraising.
Experience in web design or content marketing.
Basic skill in photography or other visual medium.
Experience with KPI setting and interpreting performance data.
Experience working from or contributing to the creation of message platforms.

Familiarize yourself with Cornell's as well as the university's .

University Job Title:

Web Designer II

Job Family:




Pay Rate Type:


Pay Range:

$62,415.00 - $72,537.00

Remote Option Availability:

Hybrid Remote


Contact Name:

Candyse James

Job Titles and Pay Ranges:

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

Prior relevant work or industry experience

Education level to the extent education is relevant to the position

Unique applicable skills

Academic Discipline (faculty pay ranges reflects 9-month annual salary)

To learn more about Cornell's non-union staff job titles and pay ranges, see .

Union Positions

The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell's union wages, see .

Current Employees:

If you currently work at Cornell University, please exit this website and log in to using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell.

Online Submission Guidelines:

Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by "dragging and dropping" them into the dropbox or by using the "upload" icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit on the HR website.

Employment Assistance:

For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email .

If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Institutional Equity and Title IX at voice (607) 255-2242, or email at.

Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing .

Notice to Applicants:

Please read the required Notice to Applicants statement by . This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.

EEO Statement:

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.


EEO Statement: Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.

Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly

Keywords: Cornell University, Binghamton , Web Content Manager, IT / Software / Systems , Ithaca, New York

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