Sr Manager, Event Marketing
Company: NASCAR
Location: Watkins Glen
Posted on: November 20, 2023
Job Description:
WATKINS GLEN Located within five hours (300 miles) of 25 percent
of the U.S. population,Watkins Glen Internationalis the premier
road racing facility in North America, three-times voted "Best
NASCAR Track" by readers ofUSA Today. The Glen hosts a diverse
portfolio of premier sports car, open wheel and stock car races
throughout the year. NASCAR seeks a talented professional to join
in the position of Senior Manager, Event Marketing based in Watkins
Glen, NY. The Senior Manager, Event Marketing is responsible for
the development and execution of marketing campaigns designed to
build awareness and drive attendance at track events in the Midwest
Region (Watkins Glen International, Michigan International
Speedway, Kansas Speedway, Chicagoland Speedway/Route 66 Raceway
and Iowa Speedway). Duties include but are not limited to:
- Work closely with central and regional departmental functions
in the creation and execution of go-to market strategies for NASCAR
and core motorsports events across the region, from concept and
creative development to implementation, optimization, and
reporting
- Manage the scheduling, tracking, and execution of consumer
touchpoint deliverables (directly and indirectly)
- Develop and execute local/grassroots marketing plans, in
conjunction with the Event Experience team, to drive awareness of
NASCAR and other ancillary events
- Manage fan development and prospecting opportunities in local
market(s)
- Support non-NASCAR event marketing campaigns and work with
third party promoters as necessary - music festivals, etc.
- Work with Communications and Driver/Team Marketing to manage
in-market driver appearances
- Work with Event Experience team to build out weekend content
and enhance the fan experience
- Activate onsite Event Experience plans for event weekends for
assigned tracks
- Provide local market expertise and insights
- Travel: 15% including some weekends Required skills /
experience:
- Bachelor's degree from a four-year college or university and a
minimum of five (5) years of motorsports/ sports marketing
industry, marketing, project management, public
relations/communications experience and/or training; or equivalent
combination of education and experience.
- Strong understanding of marketing principles
- Exceptional team and interpersonal skills
- Superior follow-through with a high level of accountability for
assigned tasks
- Attention to detail and excellent organizational and time
management skills
- Self-motivated with a positive attitude and a passion for
marketing
- Strong executional capabilities
- Desire and ability to create and champion a vision
- Strong collaboration skills are critical
- Highly self-motivated and directed, with keen attention to
detail
- Ability to prioritize and execute tasks in a high-pressure
environment Apply Now! Learn more about this role and our team by
applying at www.careers.nascar.com for consideration. We are a
company unlike any other. We want you to bring your experience,
skills and passion to our close-knit, high-energy environment in
which our employees thrive and where you can prosper. We know the
key to our success is our employees and we offer highly competitive
salaries, a solid benefits package focused on wellness, and
opportunities for you to grow and develop both personally and
professionally. It won't take you long to find out that you are on
the right track here at NASCAR! NASCAR is committed to fostering a
diverse work environment where all employees feel valued and
empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek
to attract and retain the best qualified people available. All
qualified applicants will receive consideration for employment
without regard to race, color, gender, gender identity and
expression, age, national origin, disability, religion, sexual
orientation, genetic information, pregnancy, veteran status or any
basis that is protected by applicable law except where a bona fide
occupational qualification exists. Follow us on Twitter @NASCARJobs
to stay current on all of our openings.
Keywords: NASCAR, Binghamton , Sr Manager, Event Marketing, Advertising , Watkins Glen, New York
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