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Sr Manager, Event Marketing

Company: NASCAR
Location: Watkins Glen
Posted on: November 20, 2023

Job Description:

WATKINS GLEN Located within five hours (300 miles) of 25 percent of the U.S. population,Watkins Glen Internationalis the premier road racing facility in North America, three-times voted "Best NASCAR Track" by readers ofUSA Today. The Glen hosts a diverse portfolio of premier sports car, open wheel and stock car races throughout the year. NASCAR seeks a talented professional to join in the position of Senior Manager, Event Marketing based in Watkins Glen, NY. The Senior Manager, Event Marketing is responsible for the development and execution of marketing campaigns designed to build awareness and drive attendance at track events in the Midwest Region (Watkins Glen International, Michigan International Speedway, Kansas Speedway, Chicagoland Speedway/Route 66 Raceway and Iowa Speedway). Duties include but are not limited to:

  • Work closely with central and regional departmental functions in the creation and execution of go-to market strategies for NASCAR and core motorsports events across the region, from concept and creative development to implementation, optimization, and reporting
  • Manage the scheduling, tracking, and execution of consumer touchpoint deliverables (directly and indirectly)
  • Develop and execute local/grassroots marketing plans, in conjunction with the Event Experience team, to drive awareness of NASCAR and other ancillary events
  • Manage fan development and prospecting opportunities in local market(s)
  • Support non-NASCAR event marketing campaigns and work with third party promoters as necessary - music festivals, etc.
  • Work with Communications and Driver/Team Marketing to manage in-market driver appearances
  • Work with Event Experience team to build out weekend content and enhance the fan experience
  • Activate onsite Event Experience plans for event weekends for assigned tracks
  • Provide local market expertise and insights
  • Travel: 15% including some weekends Required skills / experience:
    • Bachelor's degree from a four-year college or university and a minimum of five (5) years of motorsports/ sports marketing industry, marketing, project management, public relations/communications experience and/or training; or equivalent combination of education and experience.
    • Strong understanding of marketing principles
    • Exceptional team and interpersonal skills
    • Superior follow-through with a high level of accountability for assigned tasks
    • Attention to detail and excellent organizational and time management skills
    • Self-motivated with a positive attitude and a passion for marketing
    • Strong executional capabilities
    • Desire and ability to create and champion a vision
    • Strong collaboration skills are critical
    • Highly self-motivated and directed, with keen attention to detail
    • Ability to prioritize and execute tasks in a high-pressure environment Apply Now! Learn more about this role and our team by applying at for consideration. We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR! NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists. Follow us on Twitter @NASCARJobs to stay current on all of our openings.

Keywords: NASCAR, Binghamton , Sr Manager, Event Marketing, Advertising , Watkins Glen, New York

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